Case study

Redesigning Vehicle Search to Reduce Friction

Search & Filters · Unidas Seminovos

Improving the search experience with measurable impact

  • UX/UI Design
  • Search UX
  • E-commerce
  • Automotive
  • Product Design
  • Conversion Rate Optimization

Finding a vehicle was the central task, but search had little prominence, important filters remained hidden, and location was unclear.

Searches without a defined city or state could also send leads to the wrong regions.

If information is essential to produce the right result, it should not remain hidden behind a secondary interaction.

Unidas Used Cars page with prominent quick search and visible filters for state, city, brand, model, price, and year.
Search, location, and recurring filters became part of the main journey directly below the banner.
Flow where a person in Minas Gerais finds a vehicle, sends their contact to a dealership in São Paulo, and ends in frustration.
Without a defined state and city, the lead could reach a dealership in another region.

Product change

Three decisions that made search more relevant

Search

Before
Barely visible
After
Visible and prioritized

Filters

Before
Hidden in advanced search
After
Most-used filters in the main flow

Location

Before
Secondary and unclear
After
State and city prioritized

Observed impact

Redesign results

+16%
customer satisfaction
-12%
average time to find a vehicle
-31%
search-related complaints
+20%
search field adoption

Search, filters, and location became priorities

The search bar gained a clear position below the main banner, and the menu was redesigned to make navigation easier to understand.

The most frequently used filters moved into the main flow. State and city gained priority because location affected both result relevance and the region receiving each lead.

The changes increased search adoption, reduced the time needed to find a vehicle, and lowered navigation-related complaints while customer satisfaction increased.